New Year's is a big deal for establishments on the Las Vegas Strip. So we worked with The Rockhouse to develop a full campaign that promoted the yearly event. We wanted to use a fun play on words that could tie in some visual elements, party favors and opportunities for event themed merchandise. We went with the F#@K 2009! theme. The theme was an overwhelming success, as the event drew a record number of customers and helped the bar receive additional press during a difficult time of year to advertise.
The campaign was implemented over the web, through fliers, extensive signage and in weekly entertainment publications.
